Graphic Design work

For this Graphics project we had to look at the influence of two artists and use it as inspiration in our designs.

I became interested in the idea of 'gimmicks' in art and how they relate to commercial advertising. 

I looked at the work of Dale Chihuly (glass and colour) and Patrick Hughes (perspective and optical illusion).

I decided on a glass gimmick for my non alcoholic beer bottle in that using an old design of a Cobb bottle where a glass ball or marble is used as a bottle closure.  

It  was  produced in Victorian era in order to keep drinks fresh or to keep fizziness in so I thought it would be a good ides to apply it as a gimmick to a modern beer.  I wanted to give it a distinct identity in a very crowded market and also make it seem like it was still a strong image for a drink  so that non alcoholic beer doesnt seem weak or not grown up or suitable for male customers so i chose the nordic theme to suggest the vikings.

I used the theme on the outer box for the multi pack of beers with a wood burnt image in runic writing and also on the bottle itself with a dragon design i drew in adobe illustrator and then adapted in photoshop.